Ashley Eller
About Ashley Eller
Explore My Work

TREND WATCHING REPORT
Pantone Personality Quiz
My Pantone color was Marsala 18-1438. I think it matched my personality pretty well. It said, "You would be just as at home on the red carpet as you would on an organic farm!" and I like to think that my personality can range from events as extreme and calm as these.
Style Assessment
My score was a 5.5. I am a Classic/Traditional shopper. I do agree with this, however I wish that I was a Fashion Forward shopper. I think as I continue to grow into myself and grow in age, I will eventually be able to become a Fashion Forward shopper. As for now, being a college student, I don't put enough time into this category of my life. I definitely check price tags before I buy and I always consult my mom on whether or not I really need the things I'm buying. Usually, it's a no.
5 Trends I spotted:
- Coastal Grandmother (Very popular over Summer, and on TikTok.)
- Hot Girl Walk (Seen a lot on TikTok and carried into the college girl "aesthetic".)
- Fraternity New Member (Annual activity for Fraternities nation-wide.)
- College Student/Non-Formal (normal student on College campus, in comfortable clothing.)
- Basic Girl (Spotted in athleisure, usually in some sort of Sorority apparel.)
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BUYER WORD CLOUD
5 associations before learning what a buyer is in class
- selling
- opinion
- clothes
- retail
- customers
5 associations after learning what a buyer is in class
- merchandising
- retail
- relationship
- markups
- managing


SHORT BUYER ELEVATOR SPEECH
Hello, my name is Ashley Eller and my major is Marketing with an emphasis in Fashion Merchandising. My interest in buying includes understanding product trends. I find it fascinating how trends and fads work and how styles can go out of style so quickly. The world is moving at a fast pace and fashion keeps up! My key takeaways from Fashion Buying are trend watching and sales forecasting. I anticipate to use what I've learned in this class in a way to help build my behind-the-scenes knowledge of fashion and how the retail forum works and integrate that into my marketing career.
Retail Math Examples
Module 4 - Chapter 2 & 3
Reflection:
Reading Chapters 2 and 3 taught me more about Performance Measurement and learning how to measure the success of strategic decisions. I am now able to work through basic math problems to help my behind-the-scenes buying experience and go into more detail in the accounting aspect of Fashion Buying. My biggest takeaway from the assignment is how I was also learning about Gross Margin and Profit in my Managerial Accounting class at the same time as Fashion Buying! This helped my comprehension of the retail buying math immensely!
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Module 14
Reflection:
Throughout Module 14, I was able to dive deeper into the math aspect of Fashion Buying! Math is one of my favorite subjects so being able to add this factor into the fashion world was very eye-opening to me. I never realized how much math is actually used in Fashion Buying until these assignments, but now after completing them and analyzing them, I can truly say just how useful this subject is in the Buying Industry!
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Retail Buying Math Practice from Chapter 2
1. An item cost a retailer $62.12. If it sold for $125.00, what was the markup percentage? 50.3%
2. An item retails for $150.00. If it cost the store $71.25, what was the markup percentage? 52.5%
3. At the beginning of the season, a buyer’s inventory of socks had a total retail value of $5,600. The socks had cost $2,750. What is the cumulative markup percentage for these socks at the beginning of the season? 50.89%
4. At the beginning of the season, a buyer purchased 700 scarves for $8,000. A retail price of $20.00 was placed on each scarf. What is the cumulative markup percentage for the scarves at the beginning of the season? 42.86%
5. At the beginning of the season, a buyer’s inventory of white t-shirts had the following values: Total Cost: $5,400 Total Retail: $10,000 The following purchase was added to inventory—600 T-shirts costing $3,000. A $12.00 retail price was placed on the T-shirts. What is the cumulative markup percentage to date? 51.16%
6. Beginning inventory for a department is $59,345 at cost and $120,500 at retail. New purchases have been received with a cost of $8,456 and a retail value of $26,112. What is the cumulative markup percentage to date? 53.75%
7. At the beginning of the season, a buyer’s inventory of sweat shirts had the following values? Total Cost: $2,433 Total Retail: $4,500 Two new purchases have just arrived. 100 sweatshirts costing $25 each will be added to inventory and retail at $55 each. 100 sweatshirts costing $21 each will be added to inventory and retail at $55 each. What is the cumulative markup percentage to date? 54.63%
8. At the beginning of the season, a buyer’s inventory of tank tops had the following values: Total Cost: $765 Total Retail: $1,750 Three new purchases have just arrived. Fifty tank tops costing $564 will be retailed at $20. One hundred tank tops costing $1,020 will also be added to inventory at a retail price of $20. Finally, 200 tank tops costing $1,950 will be added to inventory at a retail price of $20. What is the cumulative markup percentage to date? 50.87%​
Retail Buying Math Practice from Chapter 3
1. During the month, net sales for a menswear store were $215,768. Cost of goods sold was $105,800, and operating expenses totaled $80,980. What profit (before taxes) was achieved by the store for the month?
Profit: $28,988
2. Based on the income profit/loss statement that follows, calculate the percentage that each element represents.
Sales $567,100 100%
Cost of Goods Sold $251,000 49.03%
Gross Margin $316,100 50.97%
Operating Expenses $285,500 37.53%
Profit/Loss $ 30,600 13.43%
3. A store has the following figures available: sales were $220,000; cost of goods sold were $160,000; and operating expenses were $70,000. Calculate gross margin and profit for this store.
Gross Margin: $60,000
Profit: -$10,000
4. Based on the information that follows, calculate the components of and income/profit or loss statement as a dollar amount and as a percentage.
Sales $250,000 100%
Cost of Goods Sold $118,500 47.2%
Operating Expenses $105,200 52.8%
Gross Margin $132,000 42.08%
Profit/Loss $26,800 10.72%
5. Based on the information that follows, calculate the components of and income/profit or loss statement as a dollar amount and as a percentage.
Sales $600,253 100%
Cost of Goods Sold $301,112 50.16%
Operating Expenses $256,825 49.84%
Gross Margin $299,141 42.79%
Profit/Loss $42,316 7.05%
Markup Worksheet Assignment from Module 14
1. Reference Slide 6: For example, a shirt was priced at $30. The shirt cost the buyer $10.
What was the $MU? $20.00
What was the MU%? 66.7%
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2. Reference Slide 11: A buyer is planning the initial MU with planned expenses of $70,000, planned profit of $10,000, planned reductions of $5,000, and planned sales of $300,000.
What should the initial MU % be? 27.87%
3. Reference Slide 15: On October 1 the buyer received blouses that cost the retailer $30,000 and the retail price was $40,000. On October 7 the retailer received blouses that cost $10,000 and would retail for $20,000. What is the cumulative $MU? $20,000.00
What is the cumulative %MU? 33.3%
4. Calculate the maintained MU if the actual expenses were $60,000, the actual profit was $10,000, and the actual sales were $190,000.
Maintained MU%? 36.8%
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5. Lily goes into the store and sees a dress priced at $40.00. The buyer paid $10 for the dress.
What was the dollar markup? $30.00
What was the percentage markup? 75%
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6. A shirt retails for $90. The markup at this store is commonly 85%.
What was the dollar markup? $13.50
What did the shirt cost the buyer? $76.50
7. A buyer has current inventory that she paid $70,000 for. It retails for $80,000. She made purchases today that cost $10,000 and will retail for $30,000.
What is the cumulative dollar MU? $30,000.00
What is the cumulative MU%? 27.3%
8. A buyer has expenses of $110,000 and has made a profit of $40,000. She has been able to maintain a markup of 60%.
What have her sales been? $90,000.00
9. A buyer’s planned expenses are $65,000, planned profit is $15,000 and planned reductions are $20,000. His planned sales are $200,000.
What is the initial MU%? 45.5%
10. If a shirt costs the retailer $40 and it sold for $100, what was the markup percentage?
MU%? 60%
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Assortment Plan
The brand I chose was Samsung fridges.
Styles offered: BESPOKE, 4-Door Flex, French Door, Side-By-Side, Top Freezer, Bottom Freezer, and Speciality & Kimchi
Sizes offered: (height) under 68 inches, 72 inches and above, (width) under 29 inches, and 29-30 inches
Colors offered: Stainless Steel, Navy Glass, Gray Glass, White Glass, Navy Steel, Charcoal Glass and Matte Black Steel, Morning Blue Glass and White Glass, Fingerprint Resistant Black Stainless Steel, Fingerprint Resistant Stainless Steel, Black Stainless Steel, Fingerprint Resistant Tuscan Stainless Steel, Stainless Platinum, Black, White, Stainless Look, Platinum Bronze, Silver, and White-Navy Glass.
Materials offered: Stainless Steel
Walmart offers a much less diverse variety of fridges including only 4 colors; black, white, silver, and clear. They offer 2, 3, and 4 door options. There's only a total of 9 fridge options at Walmart. At Home Depot there are 9 width options, and 8 color options. This contrasts from Walmart in giving a much better field to choose from if you're in the market for refrigerators. Yet, the limited options that Walmart does carry, are also offered at Home Depot; and for a much less price I might add.
Home Depot is known for carrying home appliances, that's what their store does. What their brand is. Walmart, on the other hand, is a store for anything and everything. They can't have a million fridge options because they sell so many other ranging items such as food, clothes, and art activities. Home Depot sells other appliances, yes, but they don't have other frivolous items that would take away from their many, many fridge options. Walmart is also known for their cheaper prices, so they can't have every type of fridge sold their because some fridges are worth more than the selling price Walmart is willing to sell it for to fit their customers. Home Depot is allowed to sell it for more expensive because they are a more up-scale appliance store.
Styles and Colors:
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